Recent Maker's Mark Articles
Maker's Mark Goes Global With Mizunara Bourbon Collection
Maker's Mark Takes Bourbon Global With Mizunara-Finished Expedition 01 and the New World Wood Collection Few American distilleries have done more to redefine what finishing means in the bourbon world than Maker's Mark. The Loretto, Kentucky producer that first broke the wheated bourbon mold decade
Maker's Mark 'Perfectly Unreasonable' Campaign Explained
Maker's Mark Is Going "Perfectly Unreasonable" — and the Bourbon World Is Watching When a spirits brand drops a major global campaign in the middle of an industry-wide hangover, it either looks tone-deaf or brilliantly defiant. Maker's Mark is betting everything on the latter. In February 2025, th
Maker's Mark Opens Cocktail Bar Atop Aspen Mountain
Maker's Mark Takes Bourbon to New Heights With Its Perfectly Unreasonable Bar Atop Aspen Mountain There is a certain breed of bourbon drinker who isn't satisfied unless the experience surrounding the pour is every bit as memorable as what's in the glass. Maker's Mark, the 73-year-old Kentucky inst
Kelsey Plum's Yam Jam Bourbon Earns Its Shelf Space
Kelsey Plum's Yam Jam Bourbon Is the Celebrity Release That Actually Earns Its Shelf Space The bourbon world has a cynicism problem when it comes to celebrity bottles. For every release that shows genuine engagement with the craft, there are a dozen that amount to little more than a famous face at
Maker's Mark and Lucien Laviscount Champion the Old Fashioned
Maker's Mark and Lucien Laviscount Team Up to Make the Old Fashioned the Drink of the Moment Kentucky bourbon doesn't often make its boldest international moves from a train station in London. But that's exactly where Maker's Mark chose to plant its flag for the summer of 2026 — inside the gleamin